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Specific genre conventions

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To improve sales, artists and bands often conform to conventions of their genre, so that when the audience sees the digipak then they will realise which genre the band are from without knowing or listening to any of the artists music. However, for audiences to know which digipaks belong to which genre, they have specific conventions. 

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For example, an artist or band from the rock genre, will have a digipak

that has very dark colours on such as black and red. This is mainly

because the songs are quite heavy and associated with death.

This colours therefore connote to this emotion. The songs

produced are also loud and in your face. Therefore, whether

it is a symbol or picture of the artist, there will be an image on

the front that stands out and is in your face. 

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In contrasting to this, a different genre such as indie will have light,

happy colours because this is similar to the tone of the songs that the

                                                    indie artists will produce. They will also have a location that is familiar with that genre. For                                                       example a forest is a common location found on the digipak because this is the locations                                                           that audiences link to the genre indie. They will also likely have a picture of the artist on the                                                     digipak because the songs produced by this genre are mostly personal songs they have                                                           been written about the singer of them. Therefore, to get this feeling across to the audience a                                                     plain image of the artist is used to show that they are being normal. This gives it a personal                                                     feel because the singer isn't hiding behind anything. 

 

                                                  In a similar way to the indie genre, some other

genres also have an image of the artist on the front of the digipak, a common example

would be the pop genre. Mostly targeting girls, the pop genre will have a image of

the artist covered in the colour red. This is because the colour red connotes to two

emotions, love and anger, two emotions every young girl faces. Therefore, by

creating songs based on this and linking the digipak to it, the sales are likely to

increase. 

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