Callum Elsey A2 Media Portfolio

The first thing that changed from my initial idea was the wide shot image covering all three inside panels. Initially, I was going to have an image of the band standing on a bunch of logs in the forest. However, when it came to constructing my digipak I noticed that the picture wasn't wide enough, so every time I went to resize it to fit all three sections it would stretch out and become blurry. Another reason why I changed the image was because when I conducted my focus group a majority of them wanted both of the locations from the music video featuring in the digipak. I chose to use a wide shot image of the beach huts because this is a location at the beach where most of the scenes are shot. Therefore, it is easier for the audience to link the digipak to the music video.

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The final change I made was swapping the female from the narrative in the music video for the singer. This was heavily suggested in the focus group I conducted because despite the female heavily involved in the narrative, the singer is involved throughout the whole music video. Therefore, he is more involved than the female.